Rubesh leads ZS’s Asset Management practice. He advises clients on how to strengthen their sales and marketing capabilities to gain competitive advantage. Over his 20 year career, Rubesh has helped numerous financial services firms craft and implement successful data and analytics-driven sales and marketing strategies including segmentation, value proposition development, deployment, and incentives and goals.
Rubesh’s experience spans industries including asset management, insurance, and banking. He is a contributor to various publications including FT/Ignites and Pension and Investments, and has presented at conferences such as FRA, MFEA, MMI, and NICSA. Rubesh also writes for ZS’s financial blog, “The Exchange.”
Before joining ZS, Rubesh was a partner at DST kasina, leading the marketing practice. Prior to that, he worked at several financial services and strategy consulting firms.
Rubesh holds an M.B.A. from The Ohio State University Fisher College of Business, and a B.A. in computer science and economics from Ohio Wesleyan University.