Only 2 percent of companies currently realize ‘broad, positive impact’ from sales and marketing analytics, ZS study finds
EVANSTON, Ill. – June 27, 2016 – Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS.
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