Medical affairs teams are the bridge between life sciences and patient care. If you’re working to close care gaps, engage key opinion leaders, optimize product launches or track field activities, you need solutions that deliver results—fast. ZAIDYN Medical Affairs Hub, built on ZS’s pharmaceutical expertise and cutting-edge AI, helps you fine-tune medical strategies, make smarter decisions and improve healthcare outcomes—while fully complying with regulations.

This e-book dives into four real-world case studies showing how ZS has helped clients tackle tough challenges. You’ll see how global leaders identified unmet needs in lung cancer care, prioritized top experts for meaningful engagement, built targeted launch strategies across Europe and equipped field teams with actionable insights. These stories offer practical ideas to power your own goals.

Find out how pharmaceutical companies are using AI to sharpen their medical focus and uncover critical insights to better support healthcare consumers and providers. See what’s next for medical affairs and how you can stay ahead.