Melissa Loble, chief customer experience officer for Instructure, describes how the organization worked with ZS to leverage customer data and develop a new pricing strategy that aligned to key business metrics and led to a 21-point increase in margin.


Instructure is a SaaS company focused on creating educational technology to enable online teaching and learning. They’re primarily known for their tool, Canvas, which delivers online, hybrid and supplemental learning in K-12, higher education and corporate education.


Hear how Melissa partnered with ZS to solve for Instructure’s current challenges, resulting in improved business metrics and a great partnership.