About Us

Jason Bell

Associate Principal


Jason is a leader is ZS’ growth marketing practice area and spends his time leading teams focused on helping clients across industries solve marketing and growth strategy business problems, ranging from the identification of the most attractive growth opportunities to developing strategies to pursue those opportunities, to building programs to execute those strategies.


With over 13 years of strategy consulting experience, Jason has deep expertise in a variety of discipline areas, including customer insight-driven growth strategy, category segmentation, quantitative and qualitative market research methodologies, and marketing strategy. His industry background spans High Tech (both Consumer and B2B), Retail, Telecommunications, Consumer Packaged Goods, and Healthcare.


Before joining ZS, Jason was a leader in the consulting group at customer engagement agency Rosetta, where he spent over 10 years developing and implementing marketing strategies to help clients become more customer-centric. During his time at Rosetta, Jason also served as the segmentation practice area lead and west region consulting lead.


Jason holds a bachelor’s degree with honors in Electrical Engineering from Princeton University.


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