About Us

John DeSarbo

Principal San Francisco, California

ROLE

John leads the Channel Strategy & Management Practice, where he helps clients develop and execute multi-channel go-to-market strategies to scale coverage, improve customer acquisition/ retention, and accelerate revenue growth in target markets.

EXPERTISE

John has 20 years of consulting and industry experience focused on sales and marketing strategy and operations. He and his teams conduct deep channel analytics and gather customer/partner insight to uncover the drivers of channel performance. John helps clients utilize this insight to design and manage alliance and channel partner programs, and build high-performing indirect sales organizations. A frequent speaker on channel strategy and management topics for industry associations and leading business schools, John co-teaches High Impact Sales Strategy in the Kellogg School of Management executive education program.

PRIOR EXPERIENCE

Before joining ZS, John was SVP of Marketing for Presidio, a $2B+ IT services provider. He led numerous consulting engagements in North America, Europe and Asia with MarketBridge, CSC Index and Accenture. In addition, John helped launch Cvent, a leading SaaS provider.

EDUCATION

John holds a B.S. in Industrial and Operations Engineering from the University of Michigan and an M.B.A. from the MIT Sloan School of Management.

PROFILE

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ROLE

John leads the Channel Strategy & Management Practice, where he helps clients develop and execute multi-channel go-to-market strategies to scale coverage, improve customer acquisition/ retention, and accelerate revenue growth in target markets.

EXPERTISE

John has 20 years of consulting and industry experience focused on sales and marketing strategy and operations. He and his teams conduct deep channel analytics and gather customer/partner insight to uncover the drivers of channel performance. John helps clients utilize this insight to design and manage alliance and channel partner programs, and build high-performing indirect sales organizations. A frequent speaker on channel strategy and management topics for industry associations and leading business schools, John co-teaches High Impact Sales Strategy in the Kellogg School of Management executive education program.

PRIOR EXPERIENCE

Before joining ZS, John was SVP of Marketing for Presidio, a $2B+ IT services provider. He led numerous consulting engagements in North America, Europe and Asia with MarketBridge, CSC Index and Accenture. In addition, John helped launch Cvent, a leading SaaS provider.

EDUCATION

John holds a B.S. in Industrial and Operations Engineering from the University of Michigan and an M.B.A. from the MIT Sloan School of Management.

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