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WBR MedForce

WBR MedForce

June 20-22 l Nashville, Tenn

Medtech manufacturers have been working hard to counter pricing pressures and commoditization by broadening their value propositions to include services and solutions, and by attempting to partner with their provider customers. Despite lots of activity, achieving significant business impact remains a challenge. At this session, you’ll learn:

  • Simple things you can do now to start making progress
  • Ways to become more key-account-centric
  • Ideas to fundamentally change your relationship with your customers
  • Company success stories

ZS Speakers: Pete Masloski and Marshall Solem

Pete Masloski

Marshall Solem


At WBR MedForce, ZS Principal Pete Masloski will present "Redefining the Customer Relationship: How Medtech Companies Are Evolving Their Approach to Market and Changing Customer Relationships." He’ll also participate in a roundtable discussion—"The Biggest Barriers to Transforming Your Commercial Model, and Ways to Address Them"—hosted by ZS Principal Marshall Solem.

Details and Location