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ZS Selected by AstraZeneca as Strategic Partner for Five-Year Sales Operations Initiative

ZS to provide consulting services and technology to support AstraZeneca sales force planning and strategy in the U.S.

EVANSTON, Ill. Nov 4, 2014 — Global biopharmaceutical company AstraZeneca has selected ZS, a global leader in sales and marketing consulting, as a strategic partner to support end-to-end sales force planning and deployment across the company’s entire U.S. commercial organization.

 “As our business environment continues to evolve, we’ve been seeking a partner that can provide the innovative solutions and holistic support needed to help us ensure our sales force is best equipped to meet the changing needs of our customers and their patients,” said Derek Jones, head of global commercial effectiveness at AstraZeneca. “We believe ZS has the right tools, processes and technology to effectively collaborate with our teams and help us meet our business objectives.”

ZS will help streamline AstraZeneca’s go-to-market strategy in its contracted five-year term. The sales and marketing consultancy will evaluate critical business processes, build advanced technology solutions and leverage its global operating model with a focus on consulting, operations and technology. Dedicated teams based in the U.S. and India will co-create solutions with AstraZeneca’s commercial effectiveness group and lead various project elements, including advanced analytics, sales force design and ongoing sales force operations.

“AstraZeneca is at an exciting juncture with a number of changes that will shape the company’s future,” said Chris Wright, managing director at ZS. “We’re excited to partner with them at this critical time and look forward to delivering solutions that have a meaningful impact on the firm’s commercial strategy and implementation.”

ZS will bring its more than 30 years of sales and marketing expertise – as well as deep analytics capabilities honed from servicing nearly a dozen other industries – during its partnership with AstraZeneca. In particular, the firm will use its proprietary software Javelin™, a comprehensive platform that supports sales planning automation, data management and reporting, to help AstraZeneca integrate its commercial strategy across marketing, sales and managed care.

About ZS

ZS is a global leader in sales and marketing consulting, outsourcing, technology and software. For more than 30 years, ZS has helped companies across a range of industries get the most out of their sales and marketing organizations. From 21 offices around the world, ZS experts use analytics and deep expertise to help companies make smart decisions quickly and cost effectively. ZS comprises multiple affiliated legal entities. Learn more at: http://www.zs.com.

Greg Austin
Director, Marketing & Communication, ZS
Greg.Austin@zs.com 

Anahita Wadia Khan / Kyle Adams
Sikich Marketing & Public Relations
akhan@sikich.com  
kadams@sikich.com