Digital & Technology

ZS acquires Digital Additive to bolster its personalized marketing solutions

June 11, 2024 | Press Release | 2-minute read

Deal also strengthens ZS’s Salesforce capabilities and relationship with the SaaS company


Evanston, Ill. – June 11, 2024 – ZS, a global management consulting and technology firm, announced today it has acquired Digital Additive, a leading Salesforce digital marketing agency that specializes in helping businesses leverage the Salesforce Marketing Cloud ecosystem to build data-driven, personalized marketing campaigns and deliver impactful results. Now, together with Digital Additive, ZS has strengthened its end-to-end customer engagement capabilities, including digital data and analytics, customer orchestration and marketing activation. 


“Our team at ZS has been focused for years on using Salesforce solutions to help clients transform their marketing offerings and digital customer experience,” said ZS CEO Pratap Khedkar. “Digital Additive brings a wealth of Salesforce expertise, and ZS can now deliver even more value for clients who want to create high-impact customer interactions and accelerate growth.”


ZS’s Saby Mitra, who leads the firm’s Digital Customer Experience practice area, said integrating Digital Additive with our team will boost ZS’s Salesforce offerings and reinforce the firm’s commitment to the Salesforce ecosystem.


“Digital Additive’s strong digital marketing capabilities, deep expertise in Salesforce marketing solutions and trusted reputation will help us accelerate our marketing technology portfolio,” Mitra said. “Together, we can create more synergies for our clients by integrating our AI-driven customer orchestration capabilities with marketing activation solutions and services.”


Digital Additive, which has worked with multiple Fortune 1000 companies, was founded in 2012 to help clients move beyond one-size-fits-all marketing programs and reach customers at a one-to-one level. Roxana Shershin, co-founder and president of Digital Additive, said the integration with ZS will enable the Digital Additive team to shape the agenda for the next generation of data-driven marketing models across key industries.


“At Digital Additive, we’ve leveraged Salesforce Marketing Cloud to create impactful marketing automation and content management programs for some of the world’s leading brands,” Shershin said. “With Digital Additive and ZS joining forces, we can better serve our clients and help them achieve AI-driven, hyper-personalized customer experiences at global scale.”

About ZS

ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage our leading-edge analytics, plus the power of data, science and tech products, to help our clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all. Founded in 1983, ZS has more than 13,000 employees in 35 offices worldwide. To learn more, visit or follow us on LinkedIn.


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Quintin Maidment

The Bliss Group

+1 212 600 2584