ZS launches ZS Patient Core to help emerging and midtier biopharma establish, modernize and scale patient services
ZS Patient Core combines patient-services expertise, Salesforce technology and reusable accelerators to provide a modular Patient CRM foundation for emerging and midtier pharma
EVANSTON, Ill. – Oct. 23, 2026 – ZS, a global management consulting and technology firm, is expanding its patient strategy and services technology capabilities with ZS Patient Core, a modular Patient CRM approach designed to help emerging and midtier biopharma organizations establish, modernize and scale patient-services operations.
ZS Patient Core supports organizations at different points in their Patient CRM journey. It can help establish a new capability, enable selected patient-services roles to move in-house while other operations remain with hub partners, or modernize and migrate existing CRM. The approach can also connect internal teams with hubs, specialty pharmacies and other patient-services partners while providing a foundation for expansion across brands, programs and personas.
“Emerging pharma companies need to establish patient services capabilities quickly while building a foundation that can scale as their business grows,” said Arvind Kumar, principal and global patient services technology lead at ZS. “With ZS Patient Core, we combine deep patient services expertise, proven Salesforce accelerators and AI-ready capabilities to accelerate launch readiness, simplify Patient CRM implementation and help organizations build connected, personalized patient-services experiences.”
Meeting organizations where they are
Patient-services operating models are rarely one-size-fits-all. Some organizations rely extensively on outsourced hub partners, while others bring selected roles or capabilities in-house to create greater visibility, control and differentiation. Established organizations may be simplifying or transforming existing CRM, while growing companies may need to extend a proven Patient CRM foundation to additional programs.
ZS Patient Core is designed to support these varied starting points through a common, modular foundation. Organizations can tailor experiences for patient case managers, educators, access and reimbursement teams, field teams, program operations and leadership while continuing to work with the service partners that support their broader patient-services model.
From focused reimagination to accelerated deployment
For organizations with defined Patient CRM needs, ZS Patient Core uses a focused reimagination-to-development approach to deploy priority capabilities within 90–120 days. Timing begins following scope and design alignment and may vary based on the agreed scope, data and integration readiness, and required client approvals.
Predefined patient journeys, role-based workflows and operating-model patterns provide a practical starting point for design. Reusable configuration specifications, preconfigured components, hub and specialty-pharmacy integration patterns, and data-migration tools then accelerate development, testing and deployment.
Clients retain the flexibility to adapt the foundation to their operating model, partner ecosystem and patient needs while avoiding the time and effort required to recreate common Patient CRM capabilities.
ZS Patient Core accelerates the full path from journey design and configuration specification through integration, data migration, testing and deployment.
A common foundation for continued evolution
ZS Patient Core combines ZS’s patient-services domain expertise with Salesforce Life Sciences Cloud and a modular Patient CRM foundation. Organizations can progressively extend the foundation across additional personas, partners, brands and programs and introduce data, analytics and Agentforce-enabled capabilities as their needs evolve.
By combining patient-services expertise, technology implementation experience and reusable accelerators, ZS helps organizations focus less on rebuilding foundational components and more on creating patient-services experiences that reflect their operating model and patient needs.
Supporting the full Patient CRM life cycle
ZS supports organizations across the Patient Services life cycle, from focused reimagination and initial implementation through capability expansion, migration, modernization and ongoing platform evolution.
Following deployment, clients can continue to access integrated patient services, data and technology expertise for stabilization, operational support, enhancements and roadmap delivery. This continuity helps the platform evolve alongside new brands, personas, partners and intelligent capabilities while remaining aligned with the organization’s patient-services model.
About ZS
ZS is a management consulting and technology firm that partners with companies to improve life and how we live it. We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Founded in 1983, ZS has more than 15,000 employees in over 40 offices worldwide. To learn more, visit www.zs.com or follow ZS on LinkedIn.