ZS named a Leader in IDC MarketScape for global life sciences R&D RWE and RWD

Oct. 9, 2023 | Press Release | 2-minute read

Evanston, Ill. – October 9, 2023 - ZS, a global management consulting and technology firm, announced today it has been named a Leader in the “IDC MarketScape: Worldwide Life Science R&D RWE, RWD, Platforms, Technologies, and Consulting Services 2023 Vendor Assessment” (doc #US51186723, September 2023). The IDC MarketScape vendor assessment evaluates vendors based on their capabilities and strategies in this market. This year marks the first time IDC performed this assessment in this market.


“Insights generated from real-world data constitute the elixir that is fueling innovation, accelerating recruitment, and providing the much-needed patient 360 view to improve patient outcomes. The ability to leverage technology and deep expertise for developing an integrated evidence generation strategy to power regulatory approvals, accelerate market launch, and increase patient access is the need of the hour,” said Dr. Nimita Limaye, research VP, life sciences R&D strategy and technology, IDC.


The IDC MarketScape noted that “ZS offers comprehensive advisory and transformation services, including identifying unmet medical needs, improving clinical development plans, and generating evidence on real-world outcomes for patients, providers and payers. Its top use cases include data excellence, RWD analytics (disease understanding, patient journey, computational phenotyping, evidence generation, and clinical trial optimization) and regulatory RWE.”


“As R&D organizations seek to mitigate risk, reduce costs and accelerate timelines, real-world data and real-world evidence are playing a critical role,” said ZS CEO Pratap Khedkar. “Our people are passionate about continuing to use data and analytics to help bring more therapies to market and improve patient outcomes.”


Read why we were named a Leader in the IDC MarketScape excerpt here.

About ZS

ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage our leading-edge analytics, plus the power of data, science and products, to help our clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all. Founded in 1983, ZS is thrilled to celebrate our 40th anniversary this year with more than 13,000 employees in 35 offices worldwide. To learn more, visit or follow us on LinkedIn.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Media contacts

For more information, please contact our media relations team.


Quintin Maidment

The Bliss Group

+1 212 600 2584