Pharmaceuticals & Biotech

ZS named a Leader in IDC MarketScape on life sciences sales and marketing

April 10, 2023 | Press Release | 2-minute read

ZS named a Leader in IDC MarketScape on life sciences sales and marketing

Evanston, Ill. – April 10, 2023 – ZS, a global management consulting and technology firm, announced today it has been named a Leader in the “IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment”  (doc #US50407723, March 2023). IDC, a global provider of market intelligence, advisory services and events, designed this vendor assessment to provide an overview of the sales and marketing capabilities of firms in the life sciences industry.


“As digital transformation accelerates, life sciences companies are aiming to automate and optimize their sales and marketing efforts,” said Michael Townsend, author of the report and IDC research director, life sciences commercial strategies. “The IDC MarketScape is a powerful tool for these companies as they explore which external firms have the skills and expertise to meet their needs.” 


The IDC MarketScape noted that “ZS has leveraged its capabilities in AI and advanced analytics to generate a strong track record in helping life science companies design and implement novel solutions and applications including field force planning and design, omnichannel optimization, marketing technology integration, content personalization, and generation of insights and recommendations for commercial teams. These capabilities have been leveraged into successful strategic consulting projects for life science companies.”


ZS CEO Pratap Khedkar said the report highlights ZS’s commitment to developing digital innovations to help clients solve their unique, complex challenges.


“Digital innovation is a priority at ZS and our teams are passionate about using transformational technologies like AI to help life sciences clients meet business needs and commercialize vital therapies,” Khedkar said. “This assessment recognizes our ability to use our expertise and technology to empower clients to create real change.”


Read a summary of the “IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment.” 

About ZS

ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage our leading-edge analytics, plus the power of data, science and products to help our clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all. Founded in 1983, ZS has more than 12,000 employees in 35 offices worldwide. To learn more, visit or follow us on Twitter and LinkedIn

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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Quintin Maidment

The Bliss Group

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