Impact fact

Brian is known for impactful initiatives that marry customer insights and marketing strategy with implementation planning and change management.


As the leader of ZS’s marketing and customer insights business area for Europe, Brian works closely with client teams and other ZS experts to bring marketing solutions that provide impact where it matters most to our clients.




Brian has extensive marketing and market research experience in the life sciences industry, evolving from a U.S. focus to his current internationally focused role.


During his 14 years at ZS, Brian has helped dozens of global pharmaceutical companies develop and implement marketing strategies and marketing capabilities in areas such as strategic brand planning, customer insights, demand estimation and forecasting, positioning and messaging, pipeline strategy, customer experience and segmentation.



Prior experience

Before joining ZS, Brian was a vice president at a major international life sciences market research agency.




Brian holds a B.S. in biology from Ramapo College New Jersey and an MBA with honors from the Sellinger School of Business and Management at Loyola University in Maryland.