Eva is an associate principal in ZS’s Frankfurt office and a business area leader for marketing in Europe.
Eva has extensive experience in the pharmaceutical industry, supporting EU headquarters clients and affiliates in German-speaking countries in strategic and operational decision-making. Her primary passion and experience includes marketing strategy and research, patient and consumer marketing, go-to-market strategies and helping clients optimize their customer experience.
In her role as the leader of ZS’s marketing business area in the EU, Eva works on developing solutions that will help clients develop deeper customer insights and define the right marketing strategies and tactics, and also supports clients on executing against them.
In her 14 years with ZS, Eva’s work has spanned many therapeutic areas, including cardiovascular/metabolic, respiratory, women’s healthcare, immunology, rare disease and gastroenterology.
In addition, Eva is a leader of ZS’s firm-wide Women’s Leadership Initiative, which seeks to support women in building successful long-term careers, leading to more diverse, better teams for the benefit of ZS’s clients.
Eva has a master’s degree in international business administration from the European Business School (ebs) in Germany.