Glenn manages ZS’s Princeton, N.J., office. He also leads the promotion response expertise center, which focuses on driving innovation and best practices in quantifying the impact of sales and marketing promotions.
Glenn has an extensive range of sales and marketing experience that has evolved from working on resource allocation decisions across multiple industries, especially in pharmaceuticals and healthcare. During his 20 years at ZS, he’s helped hundreds of companies develop and implement strategies in integrations and mergers, organizational design, sales force sizing and structuring, customer segmentation and valuation, targeting and call planning, territory alignment, marketing mix and sales forecasting decisions.
Prior to his current role, Glenn developed ZS’s marketing mix practice area.
Glenn holds a B.S., M.S. and Ph.D. in mathematical sciences from Johns Hopkins University.