Greg draws on 15 years of marketing experience to help his clients better understand and engage with patients. He guides strategy and tactical execution with a focus on measuring real health outcomes, which benefit both patients and life sciences companies.
Greg has held leadership positions in brand marketing, digital and media strategy, and analytics and measurement. He leverages data to optimize his pharmaceutical clients’ investments into patient and consumer engagement while demonstrating business impact. He has worked across a range of therapeutic areas and has analyzed a variety of channels and tactics.
Before joining ZS, Greg was the vice president of strategy and analytics at Digitas Health and spent several years at IBM in brand strategy, digital marketing and analytics roles.
Greg holds a B.S. in business management from Bucknell University.