Impact fact

Passionate about positioning, Jeanne has developed dozens of positioning and reputation strategies for a wide variety of brands and companies.


Jeanne’s work focuses on growth marketing and leading ZS’s brand positioning and corporate reputation work. She spends most of her time helping clients in the pharmaceutical and consumer products industries with growth marketing and brand strategies.




Jeanne has 25 years of experience in marketing and brand strategy consulting. Within marketing, she has particular expertise in brand equity, brand identity development, positioning, reputation strategy and portfolio strategies. Her industry experience includes agriculture, manufacturing, technology, financial services, retail, transportation, energy, CPG and pharmaceuticals.



Prior experience

Before joining ZS, Jeanne was with Rosetta, where she focused on a broad array of marketing strategy issues in life sciences as well as other industries. She previously worked at Prophet, combining customer insight capabilities with consultative skills to develop and implement brand growth strategies. In addition, Jeanne worked in a division of Landor, where she had the opportunity to develop brand strategies and see them through to creative execution. She also held a variety of client-side roles at the start of her career at McNeil, Reckitt Benckiser and Keebler. 




Jeanne holds a bachelor’s in marketing from Penn State University and an MBA from the University of Chicago Booth School of Business.



Media coverage