In his 15-plus years of working in pharmaceutical market research, Joe has worked across several therapeutic categories utilizing a variety of research techniques that fit each unique need, such as simulated product launches, impact of key market events, direct-to-consumer forecasting, concept evaluations and more. 



Joe’s main expertise is in demand estimation and forecasting. He is an expert utilizing the BASES methodology to consult on future opportunity assessments and product launches, and in his career Joe has participated in over 100 demand estimation projects.



Prior joining ZS, Joe was a leader in Nielsen’s healthcare practice working with teams and clients to bring products to market.



Joe holds a B.S. in business administration and marketing from Millersville University.