IMPACT FACT

John helps clients accelerate profitable growth by optimizing channel strategies to capitalize on changing customer preferences and market trends.



Role



John leads the channel strategy and management practice, where he helps clients develop and execute multichannel go-to-market strategies to scale coverage, improve customer acquisition and retention, and accelerate revenue growth in target markets.

 

 

Expertise



John has 20 years of consulting and industry experience focused on sales and marketing strategy and operations. He and his teams conduct deep channel analytics and gather customer and partner insight to uncover the drivers of channel performance. John helps clients utilize this insight to design and manage alliance and channel partner programs, and build high-performing indirect sales organizations. A frequent speaker on channel strategy and management topics for industry associations and leading business schools, John co-teaches a high-impact sales strategy course at Northwestern University’s Kellogg School of Management executive education program.

 

 

Prior experience



Before joining ZS, John was senior vice president of marketing for Presidio, a $2 billion IT services provider. He led numerous consulting engagements in North America, Europe and Asia with MarketBridge, CSC Index and Accenture. In addition, John helped launch Cvent, a leading SaaS provider.

 

 

Education



John holds a B.S. in industrial and operations engineering from the University of Michigan and an MBA from the MIT Sloan School of Management.