Pinaki is a leader in ZS’s customer-centric marketing practice based out of Princeton, N.J., and focusses on data-driven digital marketing technology. He has been helping clients set up their marketing technology and managing and delivering programs with a global footprint.

With over 20+ years of consulting experience, Pinaki partners with clients to help realize customer-centric marketing vision by setting up marketing technology ecosystems and integrating sales and marketing insights. He has been working with marketing teams to set up marketing technology capabilities with the goal of achieving an advanced level of personalization to increase the impact of digital marketing.

For more than 14 years prior to ZS, Pinaki has partnered closely with business and technology stakeholders on large business transformation programs with global teams across multiple verticals within the areas of CRM, enterprise applications, business intelligence and enterprise performance management.

Pinaki has a bachelor’s of engineering from the National Institute of Technology and an MBA from Cornell’s Johnson School of Business.