Impact fact

Pranava champions the use of analytics to help organizations transform data into insights and enable better decision-making.


Pranava leads the global data science capability at ZS and has 13 years of consulting experience across industries in the AI and analytics space. Additionally, as a leader in ZS’s value and access practice, Pranava has worked with over 20 pharma and biotech clients on topics related to market access. 




Pranava’s areas of expertise are in analytics and helping biopharmaceutical organizations ensure their patients have access to therapies. Within analytics, Pranava has supported clients across industries on topics related to marketing, sales, product development and supply chain management leveraging advances in AI, machine learning and data science. Within value and access, Pranava has helped clients on projects spanning organization design, access and contracting strategy, evidence generation, patient services, access analytics and data strategy.   



Prior experience

Prior to joining ZS, Pranava worked with an analytics-based consulting firm that has since been acquired by McKinsey. 




Pranava holds a Ph.D. in operations research from the Massachusetts Institute of Technology, where he had a presidential fellowship. Prior to that, Pranava graduated with a bachelor’s of technology in computer science from the Indian Institute of Technology, Madras.