Impact fact

Ramsés helps organizations find creative answers to complex commercial challenges and collaborates to implement enduring technology-enabled solutions.


Ramsés leads ZS’s nearshore operations in Argentina, where he serves as office managing principal for the Buenos Aires office.




Ramsés has been with ZS since 2000 and is an expert in the Latin American markets and several other international markets. Ramsés’ areas of expertise center on sales force and marketing strategy, and implementation. He has worked extensively in areas such as sales force productivity, go-to-market design and implementation, brand planning, forecasting, customer segmentation and targeting, marketing mix optimization, incentive compensation, and sales process design.



Prior experience

For several years Ramsés was responsible for developing ZS’s business in Brazil and co-led the launch of the office in São Paulo. Prior to relocating to South America, he was manager in our Toronto and Evanston offices, where he divided his work with North American organizations in both important markets.


Before joining ZS, Ramsés was with P&G as a process and operations engineer, where he was involved with new technology and processes transfer to local production sites in Mexico.




Ramsés holds a Master of Business Administration degree from the Richard Ivey School of Business at the University of Western Ontario in Canada. He graduated at the top of his class from the TEC de Monterrey in México, with a Bachelor of Science degree in industrial and systems engineering.



Media coverage