Impact fact

Rob is known for his focus on the real-world, bottom-line impact of his proposed strategies—considering how they will be implemented and measured.


As the leader of the healthcare space for ZS Canada, Rob is responsible for shaping the firm's offerings to meet the needs of Canadian clients.




Rob has over 20 years of experience in sales and marketing strategy in the pharmaceutical and biotech industry, stretching across the marketing process spectrum. As a consultant in the industry, he has engaged in successful pharmaceutical and medtech launches.


Rob is also the leader of ZS Canada’s real-world evidence practice and has been working to improve access to and utilization of these data to inform decision-making and enable a Learning Health System in Canada. ​



Prior experience

Before joining ZS, Rob worked for 12 years in roles ranging from sales and sales management to marketing director and business unit director.




Rob holds an EMBA from the Richard Ivey School of Business at the University of Western Ontario and a BSc in Biochemistry from Queen’s University.



Media coverage