Ron leads ZS’s execution effectiveness solutions, helping companies translate their strategies, plans and initiatives into effective execution and results.



Ron has wide-ranging experience helping companies drive improved sales and marketing effectiveness in a variety of industries, including healthcare, high-tech, media, financial services, industrials, travel and transportation, and business services. His areas of expertise include customer segmentation, sales force design, sales process design and implementation, people management, CRM and week-by-week execution excellence.


Ron's experience spans a diverse range of sales models including key account management, generalist and specialist field sales, channel partners, and both inbound and outbound inside sales models.



Ron has been a speaker on sales and marketing and customer relationship issues at the Wharton School of the University of Pennsylvania, the Kellogg School of Management at Northwestern University, the Darden School of Business at the University of Virginia, and the McDonough School of Business at Georgetown University. He has also spoken on sales-transformation-related issues at many conferences.



Ron holds an MBA from the Wharton School of the University of Pennsylvania and a BSFS from Georgetown University’s School of Foreign Service.