Saby is a principal in ZS’s customer-centric marketing (CCM) practice. CCM enables clients to optimize the customer experience by developing and deploying integrated promotion strategies based upon customer insights and preferences. The result is a sustained competitive advantage by consistently engaging customers and improving sales growth at scale.

 

 

Saby’s expertise is focused on designing and implementing transformation programs in life sciences and other industry verticals, with an emphasis on global digital transformation programs leveraging comprehensive domain-specific digital strategies, AI and advanced analytics, digital technologies and agile organizational design. Saby has 20-plus years of management consulting experience and has helped clients transform their commercial organizations in the U.S. and in Europe.

 

 

Prior to joining ZS, Saby focused on CRM transformations in life sciences, consumer goods and financial services at Oracle Consulting and PwC.

 

 

Saby holds an executive MBA from the University of Illinois at Urbana-Champaign and a B.E. degree in electronics and telecommunication engineering from Jadavpur University in India.