Tanya is a member of ZS’s patient and consumer health team, which is focused on helping clients uncover how and why patients make healthcare choices to help build more impactful solutions that improve patients’ lives.
With 17 years of experience in healthcare, Tanya has led multiple lines of business, including developing brand strategies for both direct-to-consumer and HCP audiences. Tanya has worked across a vast array of therapeutic areas in both a U.S. and global capacity in areas including oncology, inflammation, virology, cardiovascular, neurology and liver.
Her experience includes collaborating with clients and their key constituents to co-create integrated advertising campaigns across mass media, digital and relationship marketing programs.
Before joining ZS, Tanya held leadership positions in global advertising and communication companies.
Tanya holds an MBA from Wayne State University and a bachelor’s degree in business from the University of Iowa.