Tim has 17 years of experience in healthcare marketing research across a wide array of therapeutic areas including pharma and OTC. Tim has a large cross-client portfolio, having helped over 40 different manufacturers with various business issues, largely surrounding pre-launch planning and opportunity assessment.

 

Upon ZS’s acquisition of the BASES pharma assets in 2017, Tim is one of the leaders of these offerings, delivering insights for pharma pipeline/launch, life cycle expansion and consumer DTC efforts.

 

 

Tim’s specific areas of expertise center around demand estimation, forecasting, primary market research and direct-to-consumer advertising ROI.

 

 

Prior to joining ZS, Tim worked at Nielsen, specifically with the BASES suite of pharmaceutical forecasting and benchmarking tools.  

 

 

Tim has a B.S. in business management from Bucknell University.