Tony is proud to have worked with more than two dozen chief sales officers on their sales strategy and effectiveness priorities.


Tony is the office managing principal for ZS’s Seattle office, and a leader in the firm’s go-to-market strategy and transformation practice. His focus is on supporting clients on sales and marketing effectiveness and transformation initiatives. He has worked in ZS’s London and Toronto offices, engaging with clients across Europe and North America.




Tony’s areas of expertise include B2B go-to-market design, customer engagement and commercial operations. He has led client engagements in sales and marketing strategy and execution across a number of industries including high tech, industrials, travel and transportation, and medical devices. Tony works directly with a variety of sales channels including key accounts teams, field sales, inside sales, customer success and channel partners. He is a frequent writer and speaker on sales effectiveness issues, including a guest faculty role in the “Maximizing Sales Force Performance” course at the Kellogg School of Management.



Prior experience

Before joining ZS in 2004, Tony was with a major high-tech company, where he was engaged in sales of hardware and software used in manufacturing, industrial automation and research applications.




Tony holds an MBA from INSEAD and a B.A.Sc. degree in electrical engineering and physics from Queen's University in Canada.



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