Vaneet is one of the leaders in ZS’s marketing services practice areas, with a special focus on strategic market research and analytics. He is also the client service lead for one of the top pharma companies. He is currently leading ZS’s marketing and related analytics work at Sanofi.
Vaneet has over 20 years of experience helping U.S. and global pharmaceutical and biotech clients develop and evolve product marketing strategies through the entire life cycle. His areas of expertise include opportunity assessment, market segmentation, positioning, launch planning/monitoring and advanced analytics. While at ZS, Vaneet developed deep knowledge of the issues in specialty and rare/orphan disease markets. He has deep expertise in quantitative marketing research, multivariate statistical techniques and conjoint/choice modelling. Vaneet has authored several peer-reviewed journal papers focusing on modelling complex consumer choice decisions.
Before joining ZS, Vaneet worked for Monitor Group for two years focusing on growth strategy for corporate clients across a range of industries. Prior to that, he worked for KPMG for three years focusing on transportation planning, demand analysis and yield management issues for the rail and airline industries.
Vaneet holds a B.S. in civil engineering from the Birla Institute of Technology and Science in Pilani, India. He holds a master’s degree and a Ph.D. in transportation with an emphasis in consumer choice behavior from Northwestern University.