Will is a manager in ZS’s London office, where he is one of the leaders of the ZS consulting practice in the European markets. Will focuses primarily on the medical technology industry, advising clients on commercial strategy and commercial excellence.



Will has worked with clients across Europe and the U.S., leading a wide range of commercial strategy issues including go-to-market strategy and channel design, opportunity assessment, post-merger commercial integration and new product launch strategy.



Will began his career in the ZS London office in 2009. From 2014 to 2018, he was part of the U.S. medtech consulting team based in ZS’s Evanston, Ill., office. 



Will graduated with a first-class degree from Trinity College, Oxford University, and is also a fluent German speaker.