Yash is an associate principal. He advises pharmaceutical companies on uncovering strategic insights in the competitive landscape. The ultimate result is better decision-making, ultimately leading to improved health outcomes for patients and better business results in general.
Yash’s experience spans all aspects of pharmaceutical marketing strategy including segmentation, positioning, targeting and promotion. He is one of the company’s leaders in quantitative marketing research, and he has advised multiple clients on leveraging primary and secondary data sources to track the performance of drugs at all stages in their life cycle. Yash has helped clients across the U.S. elevate the performance of their brands through actionable targeting and promotion strategies that address pockets of opportunity and better meet customer needs.
Prior to his current role, Yash worked as a consultant advising federal and state government agencies on the economic costs and benefits of planned infrastructure investments, and aiding them on go/no-go decisions.
Yash holds an MBA from the University of Chicago Booth School of Business, an M.S. in engineering from the University of Texas at Austin, and a B.S. in engineering from the Indian Institute of Technology in Chennai.