The ZS and Adobe partnership
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The ZS and Adobe partnership
Lower marketing costs, improve speed-to-market and reduce risk with Adobe’s integrated marketing and analytics platform. Adobe Experience Cloud lets you build a unified, secure and scalable digital foundation. Our solutions are built on a cloud-based infrastructure supported by dedicated experts.
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Transform your customer experience with ZS and Adobe
We help organizations personalize customer experiences and turn strategies into measurable business outcomes. Our teams combine Adobe technology with deep industry expertise and end-to-end execution, using data and AI you can trust to continuously improve results.
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Strategy and advisory
Develop customer experience and digital transformation strategies that connect business goals with Adobe technology. We help design scalable technology architectures, establish operating models and align marketing, data and analytics teams with AI governance built for long-term success.
Implementation and integration
Deploy and integrate Adobe Experience Cloud solutions across marketing, CRM, media and enterprise platforms. We help organizations maximize the Adobe Experience Cloud portfolio—including Experience Manager, Analytics, Experience Platform, Real-Time CDP, Journey Optimizer, Workfront, GenStudio, Marketo, Target and Customer Journey Analytics—with AI governance built in.
Experience design and activation
Design and activate connected customer journeys across web, email, mobile and media channels. Personalize every interaction with responsibly governed AI while enabling modular content strategies that scale across channels.
Ongoing optimization
Continuously improve performance through advanced analytics and experimentation. Use data-driven insights to refine customer experiences, improve engagement and conversion, and maximize the performance of Adobe investments.
Managed services
Extend the value of Adobe with ongoing support and managed services. We help teams operate, maintain and evolve Adobe capabilities, optimize workflows and scale solutions as business needs change.
Value realization
Quantify and analyze the return on Adobe investments through ROI modeling, value dashboards and benchmarking. We connect platform spend to measurable business outcomes and help identify opportunities for greater value.
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Stronger customer connections. Better results.
Reimagine how your brand connects with audiences and measurably improve marketing performance.
✓ Increase campaign conversion through real-time personalization and journey optimization
✓ Reduce content production timelines through modernized content supply chains
✓ Improve customer engagement via cross-channel orchestration and segmentation
✓ Enhance ROI visibility through unified data and advanced analytics
✓ Reduce content production timelines through modernized content supply chains
✓ Improve customer engagement via cross-channel orchestration and segmentation
✓ Enhance ROI visibility through unified data and advanced analytics
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10%-15%
Higher conversion
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Learn more about hours spent on learning and development in 2024
15%-20%
Stronger customer engagement
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15%-25%
Reduction in content costs
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Learn more about hours spent on learning and development in 2024
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Expertise across industries
Every industry has unique customer engagement needs. ZS helps organizations apply Adobe technology to create personalized experiences that drive measurable business outcomes.
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See more
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Healthcare
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Healthcare industry leaders
Support compliant HCP engagement, connected patient journeys and MLR-ready content supply chains with coordinated, integrated field and marketing engagement.
Explore now
This link takes you to the healthcare industry insights solution page.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Financial Services
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Financial services leaders
Deliver personalized advisor and customer experiences through life cycle marketing and compliance-ready communications across wealth and asset management journeys.
Explore now
This link takes you to the Financial Services industry insights solution page.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Consumer Goods & Retail
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Consumer Goods & Retail industry leaders
Deliver personalized commerce experiences, loyalty programs and real-time promotions powered by unified customer data and journey orchestration.
Explore now
This link takes you to the Consumer Goods & Retail industry insights solution page.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Travel & Hospitality
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Travel and hospitality leaders
Enhance traveler experiences through end-to-end journey orchestration, personalized loyalty programs and real-time engagement across digital touchpoints.
Explore now
This link takes you to the Travel & Hospitality industry insights solution page.
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Technology & Telecommunication
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Technology and telecommunication leaders
Modernize customer engagement with connected digital experiences, personalized journeys and data-driven insights that improve agility, retention and customer experience.
Explore now
This link takes you to the Technology & Telecommunications industry insights solution page.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Health Plans
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Improve member and patient engagement with data-driven segmentation, personalized outreach and compliant communication workflows that strengthen retention and improve health outcomes.
Explore now
This link takes you to the Health Plans industry insights solution page.
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Healthcare
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Support compliant HCP engagement, connected patient journeys and MLR-ready content supply chains with coordinated, integrated field and marketing engagement.
Let’s go
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Consumer Goods & Retail
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Consumer Goods & Retail industry expertise
Deliver personalized commerce experiences, loyalty programs and real-time promotions powered by unified customer data and journey orchestration.
Let’s go
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Travel & Hospitality
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Travel & Hospitality industry expertise
Enhance traveler experiences through end-to-end journey orchestration, personalized loyalty programs and real-time engagement across digital touch points.
Let’s go
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Technology & Telecommunications
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Technology & Telecommunications industry expertise
Modernize customer engagement with connected digital experiences, personalized journeys and data-driven insights that improve agility, retention and customer experience.
Let’s go
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Financial Services
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Financial Services industry expertise
Deliver personalized advisor and customer experiences through life cycle marketing and compliance-ready communications across wealth and asset management journeys.
Let’s go
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Health Plans
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Health Plans industry expertise
Improve member and patient engagement with data-driven segmentation, personalized outreach and compliant communication workflows that strengthen retention and improve health outcomes.
Let’s go
link
Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Connected capabilities, powered by Adobe
ZS anchors Adobe capabilities to your business priorities to drive measurable impact across the customer life cycle.
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Customer data and insights
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Use Adobe Experience Platform, Real-Time CDP and Customer Journey Analytics to create unified customer profiles, improve segmentation and generate actionable insights in real time.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Cross-channel journey orchestration
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Activate personalized, real-time customer journeys across touch points using Adobe Journey Optimizer, Adobe Campaign, and Marketo Engage.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Content and digital experiences at scale
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Deliver consistent, high-quality content across channels with Adobe Experience Manager and Adobe Assets, supported by modern content supply chains.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
AI-powered personalization
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Improve engagement and conversion through testing, experimentation and AI-driven personalization and optimization with Adobe Target.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Marketing operations and compliance
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Enhance workflow management, collaboration and compliance with Adobe Workfront to meet the complex needs of highly regulated industries.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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An end-to-end approach built for lasting value
ZS works with you across the Adobe life cycle to turn high-impact opportunities into solutions that scale.
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Assess
Evaluate your marketing technology ecosystem, customer experience gaps and data maturity to identify high-impact opportunities.
Strategize
Prioritize use cases, define the roadmap and build your business case.
Build
Design and implement Adobe solutions, integrating data, content and journey orchestration into a scalable architecture.
Activate
Launch personalized campaigns and customer journeys while equipping teams with the governance models, processes and training to sustain them.
Optimize
Continuously measure performance, refine strategies and scale successful use cases across channels, brands and regions.
Scale
Expand to new brands, regions and channels with proven playbooks.