Anindya Das
Anindya Das
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Anindya Das
Associate Principal, New Delhi
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Background and experience
Anindya is a leader in ZS’s insights and analytics practice area, with over a decade of experience building and scaling advanced analytics capabilities for life sciences clients. His work draws on econometric modeling, quasi-experimental methods and optimization techniques to quantify impact and guide strategy.
He has helped numerous life sciences clients make better commercial decision-making across marketing mix, segmentation and targeting, launch analytics, performance measurement, and resource and territory optimization—helping teams improve resource allocation, forecasting and go-to-market decisions.
Education
Bachelor’s degree in computer science, Bharati Vidyapeeth College of Engineering