Anushri Rathod
Background and experience
Anushri leads marketing, AI and analytics initiatives with deep technology sector expertise, translating strategy into execution to drive measurable business outcomes. She also leads large-scale analytics and AI engagements for global clients in the technology sector, specializing in building and scaling data-driven marketing and commercial capabilities. She focuses on turning complex data into actionable insights that enable smarter, faster decision-making across marketing and sales.
Within the technology sector, Anushri has led multiyear, multi-workstream engagements supporting clients in modernizing marketing analytics, improving media effectiveness and enabling AI-driven go-to-market (GTM) strategies. She has driven the development of solutions such as lead scoring and prioritization, marketing mix modeling and attribution frameworks, while embedding analytics into core business and GTM processes.
She partners closely with senior leaders to align analytics investments with growth priorities, define scalable delivery models, and ensure consistent value realization. Her work sits at the intersection of business strategy, technology and data, bringing structure to complexity and enabling decision-making at scale.
Anushri is known for operating effectively within complex, matrixed global organizations, bringing together business, marketing and technical teams to drive aligned outcomes. She excels at translating strategy into execution, connecting data, models and decisions in a closed-loop system that drives long-term adoption and sustained business impact.
Education
Bachelor’s degree in chemical engineering, Birla Institute of Technology and Science, Pilani