Brian LeFebvre
Background and experience
Brian led marketing and customer insights for Europe, helping global pharmaceutical companies develop data-driven strategies, strengthen brand planning and enhance customer engagement across markets.
Brian has extensive marketing and market research experience in the life sciences industry, evolving from a U.S. focus to an internationally focused role.
During his tenure at ZS, Brian helped dozens of global pharmaceutical companies develop and implement marketing strategies and marketing capabilities in areas such as strategic brand planning, customer insights, demand estimation and forecasting, positioning and messaging, pipeline strategy, customer experience and segmentation.
Before joining ZS, Brian was a vice president at a major international life sciences market research agency.
Education
Bachelor of Science in biology, Ramapo College, New Jersey
MBA, Sellinger School of Business and Management at Loyola University, Maryland