David Kriesman
Background and experience
David is a passionate member of the ZS oncology leadership team. He works alongside his clients in the fight against cancer by tackling their most challenging marketing and commercial strategy issues. Since joining ZS in 2003, David has helped more than 50 clients in the pharmaceutical industry refine their marketing strategy, implement these changes and maintain effective operations.
David is committed to the advancement of cancer care and is a recognized thought leader in the oncology space. He works closely with clients to develop unique solutions for bringing novel, life-saving therapies to market, with a focus on key areas such as brand strategy, market research, analytics, segmentation, forecasting and go-to-market strategy. David has wide-ranging experience across sales and marketing within the specialty therapeutics and oncology industries. Since 2011, he has helped companies during prelaunch and throughout the product life cycle.
Education
Master’s degree, systems engineering, University of Pennsylvania
Bachelor’s degree, systems engineering, University of Pennsylvania