Greg Shapiro
Background and experience
Greg is a leader in ZS’s marketing practice and heads the neurology expertise hub, specializing in insights and analytics. He helps pharma clients develop strategy and drive growth.
He has advised many of the world’s leading pharmaceutical companies across the product life cycle. In particular, he has focused on commercial and marketing strategy, including opportunity assessment, demand estimation and forecasting, patient and customer journeys, customer segmentation, communications testing and postlaunch tracking and performance management. Greg brings extensive experience in both quantitative and qualitative market research methodologies.
As leader of the neurology expertise hub, Greg helps companies navigate the evolving neurology landscape, advising on development and commercialization strategies. He combines deep therapeutic knowledge with strategic insight to support clients in market assessments, disease area strategy, portfolio strategy and competitive analysis.
Education
MBA in marketing, NYU Stern School of Business
B.A. in mathematical methods in the social sciences, Northwestern University