Jacob Braude
Background and experience
Jacob leads ZS’s applied behavioral science team, helping organizations apply cognitive and behavioral insights across marketing, sales, clinical design and employee performance to drive impact.
Jacob’s expertise is in commercial behavioral science, applying data and insights on how specific, well-understood cognitive biases invisibly influence our decisions and attitudes to help unlock new commercial behavioral opportunities. His applied behavioral science expertise ranges from marketing and sales to user experience design to clinical trial recruiting to helping employees improve their performance.
Prior to joining ZS, Jacob held various strategy roles at different healthcare advertising agencies, where he helped set the creative and tactical strategy for many of the best-selling pharmaceutical brands over the last 15 years across digital, CRM, POC and broadcast channels.
Education
Bachelor of Arts, University of North Carolina at Chapel Hill