Karthik Sourirajan
Background and experience
Karthik leads ZS’s commercial AI and business insights practices, driving innovation through launch AI, AI-driven precision engagement and next-gen patient engagement solutions.
Karthik focuses primarily on the pharmaceutical and biotech industry, helping companies develop, evolve and implement AI-driven product marketing strategies, tactics and execution through the entire product life cycle. His expertise areas include using AI and machine learning to enable sharper opportunity identification and targeting, leveraging primary market research and other nontraditional data sources in AI and machine learning to enable more precise n=1 personalization, voice of patient AI and end-to-end patient support needs and intervention.
Before joining ZS in 2010, Karthik worked as a research scientist at IBM TJ Watson Research Center, where he led the development of award-winning applied operations research and decision support solutions for client engagements. He has filed multiple patents, published several high-quality journal articles and received multiple research accomplishment awards.
Education
Ph.D. with a specialization in operations research, Purdue University
Bachelor of Engineering, mechanical engineering, Birla Institute of Technology and Science