Kevin Shaney
Background and experience
Kevin leads analytics and marketing practices from ZS’s Princeton office, helping organizations use predictive insights to refine strategies, improve performance and drive growth.
Kevin has extensive experience in marketing strategy, AI and research in both U.S. and global markets. For more than 20 years, he has helped leading healthcare, financial, consumer goods and technology companies refine how they segment markets, target customers and forecast demand. He also guides predictive modeling and long-term strategic planning to support smarter growth decisions.
Prior to joining ZS, Kevin was an associate partner at Rosetta Consulting, where he led the firm’s advanced analytics and modeling team. At Rosetta, he developed insight-based multichannel marketing strategies and campaigns, created customer insight-driven executional strategies and developed predictive models using novel approaches.
Education
Master of Science in statistics, Lehigh University
Master of Science in economics, Lehigh University
Bachelor of Arts in economics and international relations, Lehigh University