Kumar Ritwik
Background and experience
Ritwik leads the ZAIDYN® Customer Engagement and Content product suite, translating emerging AI technologies into practical solutions for clients. He also heads Analytics and AI within ZS’s Digital Customer Experience, focusing on omnichannel strategy, agentic AI, advanced analytics and content personalization.
Ritwik has led large-scale digital transformation initiatives for global pharmaceutical clients, with a focus on next best action, customer orchestration, marketing mix and measurement, media and content personalization. He brings deep expertise in data science and artificial intelligence to help optimize marketing campaigns, improve sales force effectiveness and enhance digital experiences for patients and healthcare providers.
Ritwik is passionate about solving complex business challenges through data and thrives at the intersection of AI, data science and technology.
Education
B.Tech and M.Tech, Mechanical Engineering, IIT Kharagpur