Lindsey Cartwright
Background and experience
Lindsey is a leader in ZS’s consumer marketing practice. She helps develop growth strategies, innovative business models, pipelines and high impact go-to-market strategies and tactics. She works with clients to unlock consumer-driven data and insights through market research and AI-driven analytics and translates those into marketing and innovation strategies that deliver top- and bottom-line results.
Lindsey is a leader in the consumer packaged goods (CPG) industry, with special expertise in delivering solutions to clients in food and beverage, apparel, agribusiness and household goods. She has additional expertise in areas outside CPG, including retail, media and tech.
Before joining ZS, Lindsey was an associate partner and co-owner at The Cambridge Group, where she led consumer strategy engagements across industries. She also led the marketing and sales center of excellence, which was responsible for developing sales best practices and marketing thought leadership.
Education
MBA, Kellogg School of Management
B.A. in political science, Northwestern University