Malcolm Sturgis
Background and experience
Malcolm leads global scaled analytics, helping companies design growth-focused data strategies and build the technology, talent and infrastructure needed to turn analytics into business impact.
Malcolm has advised life sciences companies on a broad range of analytical topics since 2005. He has deep expertise in data and analytics strategy, investment measurement and optimization, and patient support and consumer marketing analytics.
Malcolm also plays a key role in ZS’s development of industrywide analytics solutions. This includes the design of ZS Affinity Monitor®, an innovative, cross-pharma database capturing individual channel affinities for over 800,000 healthcare professionals, and AQTION™, ZS’s next-gen closed-loop solution for direct-to-consumer measurement.
Malcolm is currently leading the data and analytics capabilities of ZAIDYN® by ZS, our platform for life sciences companies of all sizes to digitally transform and scale customer engagement, field performance, analytics and clinical capabilities.
Education
Master’s degree in computer science, University of Pennsylvania
Bachelor’s degree in anthropology, Grinnell College