Mehul Singhal
Background and experience
Mehul Singhal is a principal at ZS, where he leads the commercial AI and analytics practice area for technology clients, with a strong focus on marketing and go‑to‑market transformation. He also serves as the office managing principal for ZS’s Seattle office, helping shape the office’s growth strategy, talent agenda and market presence while deepening relationships with senior client executives.
Mehul brings deep expertise in AI‑driven marketing and commercial decision‑making, helping organizations embed advanced analytics, generative and agentic AI into core marketing, sales and customer engagement workflows. His experience spans technology, hardware, SaaS, telecommunications, real estate and energy, giving him a broad perspective on how AI can be applied across different business and operating models.
At ZS, Mehul has led and scaled large, multiyear programs for global technology companies, particularly in marketing analytics, media effectiveness, customer insights and AI‑enabled revenue growth. He is known for helping clients move from fragmented AI pilots to enterprise‑grade solutions that measurably improve marketing performance, customer experience and commercial outcomes.
Beyond client work, Mehul plays an active leadership role within the firm, focusing on talent development, cross‑practice collaboration and external thought leadership in AI and marketing transformation. He regularly contributes to industry discussions, client forums and internal initiatives, and is recognized for combining strategic vision with strong execution to drive lasting impact.
Education
Bachelor’s degree in technology, Indian Institute of Technology, Delhi