Paul Kraus
Background and experience
Paul leads ZS’s segmentation offering and specializes in marketing strategy and research, guiding healthcare clients on strategic marketing for in-line and pipeline products across therapeutic areas.
Paul draws on deep expertise in marketing strategy and customer insight to support pharmaceutical brands across a wide range of therapy areas, including oncology, neurology, nephrology, diabetes, psychiatric and many others. His experience also spans a broad set of marketing solutions, including customer segmentation, brand positioning, value/access, demand estimation, customer journey/ experience, performance tracking and qualitative research. His research expertise spans the full range of respondent types, including healthcare providers, patients, caregivers and payers.
Before joining ZS, Paul worked for several years at a leading management strategy consultancy. In addition to his consulting experience, he has also taught business school classes and performed academic research.
Education
Bachelor of Arts in economics, Yale University
Master’s degree and Ph.D. in marketing, Kellogg School of Management at Northwestern University