Piers Platt
Background and experience
Piers is an associate principal in ZS’s New York office, helping clients drive customer-centered growth through marketing strategy, digital transformation and insights. Piers has worked with companies across multiple industries, including financial services, high tech, consumer products and retail and pharmaceuticals.
He has developed and implemented marketing strategies for numerous brands, created roadmaps for growth and trained companies on improved marketing processes. Piers leads engagements on segmentation, new product development, digital transformation, strategic planning, demand landscapes and portfolio optimization.
Prior to joining ZS in 2020, Piers was a vice president in corporate strategy and development at Oppenheimer Funds, where he guided the firm’s distribution and marketing teams through a customer-focused strategic planning and reorganization effort. Before that, he was an associate partner at Rosetta Consulting, where he developed marketing strategies for brands including BlackRock, Salesforce and Timberland, and led the creation of Rosetta’s Digital Roadmap offering.
Education
Bachelor’s degree in history, University of Pennsylvania