Prabha Sinha

Background and experience

Prabha cofounded ZS with Andy Zoltners in 1983. Prabha was an associate professor of marketing at the Kellogg School of Management at Northwestern University until 1987.

Prabha has assisted more than 250 firms with issues of sales force strategy and effectiveness. He continues to teach executives at the Kellogg School of Management and at the Indian School of Business. He has published over 30 academic articles in journals such as “Management Science, Operations Research, Marketing Science and Mathematical Programming.” In addition, he has co-authored a series of books on sales force management.

Education

Ph.D., University of Massachusetts
Indian Institute of Technology, Kharagpur

Areas of expertise

• Sales
• Marketing
• Pharmaceuticals & Biotech