Pradipta Adak
Background and experience
Pradipta is an associate principal in ZS’s technology services practice. Since joining ZS in 2019, he has led large-scale digital, data and technology transformation programs for pharma and travel and hospitality clients, with a focus on agentic AI strategy and implementation.
He manages engagements spanning modern data architecture, AI-driven commercial and operational transformation and complex, multistakeholder delivery for Fortune 500 clients across the U.S. and Europe. Pradipta advises airlines, hotel brands and travel intermediaries on distribution integrity, revenue leakage and data foundations that support direct channel growth, including global distribution system (GDS) and new distribution capability (NDC) governance, loyalty analytics and AI-powered pricing intelligence. He also leads data, analytics and AI programs for U.S.-based biopharmaceutical organizations, including SOX-compliant finance data platforms, next best action implementations and next-gen data platform migrations. Beyond client delivery, he contributes to ZS’s innovation agenda by developing LLM-based productivity assets, shaping internal AI-driven operations frameworks and publishing thought leadership on revenue leakage in travel and hospitality.
Education
Bachelor’s degree in electronics and telecommunication, Jadavpur University