Rodolfo Luzardo
Background and experience
Rodolfo Luzardo is a managing principal and global client lead at ZS. With 20+ years in consulting, operations and B2B sales, he helps businesses tackle complexity and drive commercial results.
With his professional experience in finance, operations and consulting, Rodolfo has been advising the world's premier companies over the past decade and has first-hand operating and sales experience. His expertise is in B2B sales and marketing strategy and effectiveness, with a focus on large-scale commercial transformations relating to go-to-market strategy, merger integration, sales and marketing effectiveness, and pricing optimization.
Rodolfo has broad industry exposure spanning specialty chemical, industrial, basic materials, distribution, retail and private equity. He lectures on sales strategy topics for Northwestern University’s Kellogg School of Management executive program, where he teaches sales strategy and commercial transformation for the B2B Sales Force Strategy & Effectiveness in the Digital Age program. He has published numerous articles and white papers on sales force performance, strategic account management and commercial transformation.
Rodolfo was previously an associate partner at McKinsey. He was the CFO and interim-CEO of a midmarket industrials company and also has held positions in sales, pricing, private equity and investment banking earlier in his career.
Education
B.A. in economics, University of Miami
MBA, University of Chicago Booth School of Business