Russell Evans
Background and experience
A principal in ZS’s marketing analytics practice, Russell helps clients turn data and customer insight into growth strategies, new products, better experiences and cross-channel engagement.
Russell has worked across a number of industries, including financial services, consumer technology, retail and hospitality. He helps clients with solutions including customer engagement strategy, personalization, customer journey mapping, customer segmentation, demand-driven innovation, campaign/tactic executional strategy and program measurement.
Prior to joining ZS, Russell was an associate partner in the consulting practice at Rosetta (a leading customer engagement agency within the Publicis network), where he led strategic engagements for a number of Fortune 100 brands.
Education
A degree with highest honors in ecology and evolutionary biology, Princeton University